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CORPORATE PHILOSOPHY
 
 
 
 
Sensuousness and intelligence represent the basis for all activities at KOSÉ. Equally important to our business operations is our statement of purpose: to create a culture and values embodying a distinctive beauty through a sophisticated fusion of sensuousness and intelligence.

The Five Core Strength of KOSÉ

Five core strengths now drive our growth and development: our original brand marketing system; an R&D program for new products; a manufacturing system with an uncompromising commitment to quality; a carefully structured framework for selling our products; and a willingness to take on the challenge of growing in attractive overseas markets.

Backed by these strengths, our sales growth has consistently exceeded the average for Japan's cosmetics industry. We will continue to base our activities on the same boundless enthusiasm for cosmetics from which our company originated.

I believe this spirit will lead to more progress in the years ahead, as we meet the expectations of stakeholders.
 
Kazutoshi Kobayashi, President